Another powerful Google Trends tool allows you to discover additional topics and queries related to your search term that you may not have considered.

When you search for a term, Google Trends automatically shows top and rising topics and queries related to your term. This can be extremely useful in uncovering customer needs that you’ve overlooked or discounted.

Rising terms. “Rising” queries are those with the biggest increase in search frequency during your selected time period compared to the previous period.

For example, if you search for rising terms during 2019, it will show you those with the biggest growth in search frequency compared to 2018.

Breakout terms. Results marked "Breakout" had a tremendous increase in search popularity, probably because these queries are new and had few (if any) prior searches.

For example, when you search “Mother’s Day” in Google Trends from April to May 2020, you’ll see that one of the breakout queries is “Mother’s Day eCards.”

When you understand more about what your customers are searching for and why, you can uncover new customer needs that you didn’t think of in the first place.